Brand Illustrations for a Social Media Marketing Agency

More and more businesses are realizing the creative benefits of using website illustrations as a way to connect with potential clients. Such was the case when Ghost Social, a social media campaign agency, commissioned me to create a series of illustrations showcasing the company mascot, Frank The Ghost. The project had two main goals: (1.) Demonstrate Ghost Social's expertise in content creation, campaign management, and campaign reporting; (2.) Communicate a sense of playfulness and approachability geared towards small businesses and startups.