The Yellow Lobster

Clean, Contemporary Logos for an Inbound Marketing Agency in Chicago

The Yellow Lobster helps businesses create inbound marketing plans that are comprehensive and thoughtful. I worked with owner Jason Sissel to create a brand tone and develop a visual balance between sophisticated and playful. In the end, I delivered...

An iconic logo system with easily interchangeable parts for flexibility in print, social, and web use...  

A fun and memorable Y+Lobster icon...

A modern, hand lettered logotype...

A bold and vibrant brand color plan.

Logos

Concept Sketch

Logo System

Color Scheme